Press & Media
From local features to national coverage, see what people are saying about San Diego's favorite home bakery.
As Seen In
Featured Coverage
We're honored to be recognized by these incredible publications and media outlets.
"What started as a pandemic-era sourdough experiment has grown into one of the most sought-after custom bakeries in San Diego County. Auntie Lu's Bakery has carved out a unique niche, combining artisan sourdough with Instagram-worthy cake pops that have become a staple at weddings and events across the region."
"Auntie Lu's earned a spot on our Best of San Diego list for the second consecutive year, thanks to their stunning custom cake pops and impossibly crispy sourdough loaves. The photo pops — featuring edible images on each cake pop — are a game-changer for personalized party favors."
"The cottage food scene in San Diego is booming, and Auntie Lu's Bakery is leading the charge. Their 24-hour fermented sourdough and meticulously designed cake pops prove that some of the best baked goods in the city come from home kitchens, not commercial storefronts."
"A San Diego home baker is getting national attention after her superhero-themed cake pops were featured at an exclusive Comic-Con after party. The intricate designs — complete with hand-painted details — racked up over 2 million views on social media."
"Auntie Lu's Bakery has become a favorite among San Diego wedding planners for their elegant cake pop displays. 'Couples love the customization,' says founder Auntie Lu. 'We can match exact wedding colors, add monograms, and create displays that double as stunning centerpieces.'"
"Among the growing number of cottage food operators in San Diego, Auntie Lu's Bakery stands out for the quality and creativity of their offerings. From slow-fermented sourdough to whimsical cake pops, this home bakery has built a loyal following through word-of-mouth and social media."
"Coming in at #3, Auntie Lu's Classic Sourdough Loaf impressed us with its shatteringly crispy crust and perfectly open crumb. The 24+ hour fermentation gives it a complex, tangy flavor that rivals any commercial bakery in the county — all from a home kitchen in the San Diego area."
"For holiday gatherings that wow, look no further than Auntie Lu's custom cake pops. Their holiday collection — think gingerbread men, snowflakes, and champagne bottle designs — makes for the perfect edible party favor. Order early, as they book out weeks in advance."
For Media
Download high-resolution images, logos, and brand assets for your coverage.
Brand Logo (PNG & SVG)
2.4 MB
Product Photography - Sourdough
18 MB
Product Photography - Cake Pops
24 MB
Founder Bio & Headshot
5.2 MB
Fact Sheet & Brand Story
1.1 MB
Full Press Kit (ZIP)
48 MB
Need something specific? Contact our media team and we'll get it to you within 24 hours.
Media Gallery
Select images available for editorial use with proper credit to Auntie Lu's Bakery.
Artisan sourdough bread
Sourdough loaf close-up
Custom decorated treats
Celebration cake design
Fresh baking ingredients
Bakery workspace
Inside the bakery
Auntie Lu portrait
Media Inquiries
For press inquiries, interview requests, or media collaborations, please reach out to our media team.
Response Time
We respond to all media inquiries within 24 hours.
Sample products available for editorial review