San Diego
Vibrant Custom Cakes & Baked Goods for Hillcrest
Hillcrest is San Diego's most vibrant, inclusive, and culturally rich urban neighborhood, and Auntie Lu's Bakery celebrates that spirit with every cake we bake. Our rainbow cake pops are a Pride parade tradition, our custom cakes have been the stars of engagement parties at restaurants along University Avenue, and our artisan sourdough is a Sunday morning ritual for shoppers at the Hillcrest Farmers Market. Just steps from the green expanse of Balboa Park, Hillcrest's walkable streets and diverse dining scene on Fifth Avenue inspire bold, creative flavors and designs. Whether you are hosting a gallery reception, a rooftop brunch, or a milestone birthday, we bring the same authenticity and flair that defines this beloved neighborhood.
About Hillcrest
Hillcrest is a vibrant urban neighborhood just north of Balboa Park, celebrated as the heart of San Diego's LGBTQ+ community and one of the city's most walkable areas. University Avenue and Fifth Avenue form the commercial core, packed with diverse restaurants, cocktail bars, vintage shops, and independent businesses. The Hillcrest Farmers Market draws crowds every Sunday for local produce, prepared foods, and community connection. The neighborhood's proximity to Balboa Park means residents are minutes from the Zoo, museums, and gardens. San Diego Pride, one of the largest celebrations in the country, calls Hillcrest home each July, transforming the streets into a colorful, joyous festival. The dining scene along Fifth Avenue and nearby Robinson Avenue rivals any in San Diego for creativity and quality.
Our Services in Hillcrest
Popular in Hillcrest
Our Cakes & Treats in Hillcrest
Handcrafted desserts delivered fresh to your door
Elegant Wedding Cake
Wedding Cakes
Colorful Cupcakes
Cupcakes
Chocolate Layer Cake
Custom Cakes
Decorated Cookies
CookiesDelivery to Hillcrest
We deliver throughout Hillcrest, covering University Avenue, Fifth Avenue, the Hillcrest Farmers Market area, and residential streets bordering Balboa Park. Hillcrest's central San Diego location means fast, reliable deliveries. We can also deliver to Balboa Park venues easily from this area.
“Auntie Lu made the most spectacular rainbow cake for our engagement party at a restaurant on University Avenue. Every layer was a different flavor and color, and it tasted as incredible as it looked. Our Hillcrest friends are still talking about it months later.”— Alex & Chris D., Hillcrest
Frequently Asked
Can you make Pride-themed cakes and cake pops for Hillcrest celebrations?
We would love to! Pride-themed orders are some of our favorites. We create rainbow layer cakes, gradient cake pops, custom-color cupcakes, and celebration desserts in every color of the spectrum. During Pride week in July, we recommend ordering at least two to three weeks in advance as demand is very high. Year-round, we are happy to create rainbow, nonbinary, bisexual, transgender, or any pride flag-themed desserts for your celebration.
Order Custom Cakes in Hillcrest
Ready to order? Auntie Lu's Bakery delivers custom cakes, cupcakes, and cake pops to Hillcrest. Contact us today!